Resiliência na Cadeia de Suprimentos: O Caso de Uma Empresa de Cosméticos

Bruno Valença Grandi, Andrea Lago Silva, Camila Colombo Moraes, Flávia Renata Pinho Lima

Resumo


 A busca pela eficiência em cadeias de suprimentos pode aumentar sua exposição à riscos de ruptura e para evitá-las, alguns elementos estão apontados no contexto da resiliência. O objetivo do trabalho foi identificar elementos para construir resiliência, tendo como foco a área de compras de uma in­dústria de cosméticos. Na parte empírica, foi reali­zado um estudo de caso. Os elementos que con­tribuem para a área de compras são comunicação, compartilhamento de informação e integração externa, usados na negociação com fornecedores. Identificou-se que ações para reduzir os riscos do modelo de negócio e variações de demanda são importantes para construção de resiliência.


Palavras-chave


RESILIÊNCIA, RUPTURA, CADEIA DE SUPRIMENTO, COSMÉTICOS, ELEMENTOS, VENDA DIRETA, COMPRAS

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Referências


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DOI: https://doi.org/10.15675/gepros.v14i3.2601

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