https://revista.feb.unesp.br/gepros/issue/feedRevista Gestão da Produção Operações e Sistemas2024-01-07T12:44:26-03:00Profa. Dra. Paula de Camargo Fiorinipaula.fiorini@unesp.brOpen Journal Systems<p><span style="font-weight: 400;">A <strong>Revista Gepros</strong> é um periódico acadêmico publicado eletronicamente pelo Departamento de Engenharia de Produção da Universidade Estadual Paulista (UNESP), Campus Bauru. Desde sua criação em 2005, a revista tem se dedicado a atender às necessidades de professores, pesquisadores, pós-graduandos, graduandos, profissionais e interessados nas áreas de Engenharia de Produção e áreas afins. A Revista Gepros tem sido avaliada como B4 na área de Engenharias III, conforme atualização do estrato qualis na Plataforma Sucupira em 2020.</span></p> <p><span style="font-weight: 400;">O objetivo da <strong>Revista Gepros</strong> é disseminar conhecimentos de classe mundial na área de Engenharia de Produção, contribuindo para o avanço nas fronteiras do estado da arte dos temas abordados. Além disso, a revista busca promover o desenvolvimento e modernização da sociedade, tendo um valor prático intrínseco. Para alcançar esses objetivos, a <strong>Revista Gepros</strong> está comprometida em manter um sistema ágil e eficiente de avaliação dos artigos submetidos, seguindo rigorosos padrões nacionais e internacionais de arbitragem acadêmica.</span></p> <p><span style="font-weight: 400;">A <strong>Revista Gepros</strong> tem como meta comunicar a primeira decisão editorial aos autores no prazo de até 90 dias após a submissão do artigo. Esse compromisso é parte integrante do processo de adequação da revista a padrões internacionais de qualidade editorial praticados por periódicos já indexados em bases científicas de alta reputação, como Redalyc, Proquest, Ebsco e Latindex.</span></p> <div style="text-align: justify;"> <div style="text-align: justify;"> <div style="text-align: justify;"> <div style="text-align: justify;">Convidamos autores das áreas de Engenharia de Produção e afins para submeterem seus artigos à Revista GEPROS, um periódico que combina acesso livre ao seu conteúdo, elevado rigor acadêmico e real valor prático para a sociedade.</div> <div style="text-align: justify;"> <div style="text-align: justify;"> </div> <div style="text-align: justify;"><strong>ATENÇÃO</strong>: a partir de 01/06/2019, o idioma adotado é o <strong>Inglês</strong>. Contudo, ainda são aceitos artigos em <strong>Português,</strong> condicionados à responsabilidade dos autores de tradução, em caso de aceitação e publicação. Importante frisar que a tradução para o Inglês deverá ser assegurada por um serviço profissional qualificado.</div> </div> </div> </div> </div>https://revista.feb.unesp.br/gepros/article/view/2935Organizational change management model proposal: action-research in a public exam company.2023-12-26T16:17:22-03:00Eduardo de Souza Serrano Filhoeduardo.serrano@unesp.brJorge Muniz Juniorjorge.muniz@unesp.brFernando Ramalho Martinsfernando.martins@unesp.br<p><strong>Purpose</strong><strong> </strong>– The presented research aimed to propose a model for organizational change management for a public examination company, which has experienced a significant increase in its activities and business environment in recent decades.</p> <p><strong>Design/methodology/approach </strong><strong>– </strong>The adopted methodological approach was action research. The collected data allowed for the identification of the dominant culture within the organization and the assessment of its internal and external environment. This information informed the selection of an appropriate change management model.</p> <p><strong>Findings</strong><strong> – </strong>Two results emerged from the research, one of general use and the other specific to the context: i. a method for choosing change management models, and ii. a detailed management model outlined for the analyzed organization.</p> <p><strong>Originality/value</strong><strong> </strong>– The academic contribution consisted of developing a method for searching and selecting a management model. It is noteworthy that this method itself represents an initial outcome of the research with a high level of applicability, not limited to companies in the public examination sector. Regarding the final product, the selected and detailed model's primary contribution lies in guiding the organization in making adjustments to remain competitive and continue its operations. The outlined steps include the necessary care and attention to details in implementing changes, aiming to effectively contribute to the success of the adaptations required by the market scenario.</p> <p><strong>Keywords</strong><strong>: </strong>Organizational change. Change management. Organizational culture.<strong> </strong></p> <p><strong> </strong></p>2023-12-05T00:00:00-03:00Copyright (c) 2023 Revista Gestão da Produção Operações e Sistemashttps://revista.feb.unesp.br/gepros/article/view/2963Circularity in the steel packaging sector: an analysis of the main barriers and opportunities2023-12-26T16:17:20-03:00Sebastião Juarez de Castrocastro.juarez@uol.com.brVinícius Picanço Rodriguesvinicius.picanco@insper.edu.brAndré Luis de Castro Moura Duarteandre.duarte@insper.edu.brPriscila Borin de Oliveira Claropriscilaboc1@insper.edu.br<p><strong>Purpose</strong>: The aim of this study is to examine the map the life cycle of steel packaging, investigate the barriers and enablers to the adoption of circular practices in the steel packaging sector in Brazil.</p> <p><strong>Theoretical framework</strong>: The Consist of adoption of a circular model of production and consumption, in which post-consumer raw materials are reintegrated into their respective value chains. <strong>Methodology/Approach</strong>: A literature review is combined with qualitative research involving key sector experts to examine how the Brazilian steel packaging sector can transition to a more circular value chain. </p> <p><strong>Findings</strong>: The results of research indicate that steel packaging has the potential to join a group of products with closed-loop production cycles and that steel can be recycled indefinitely without losing the original properties.</p> <p><strong>Research, practical & social implications</strong>: The study contributes by elucidating that complete recycling of post-use steel packaging, would obviate the necessity for extracting iron ore to produce new steel packaging.</p> <p><strong>Originality/ Value</strong>: The value of study it focused on the concepts of circular economy, emphasizing the reverse logistics pillar for materials in a closed loop, enabling the reintegration of materials at the beginning of their life cycle. It demonstrated that the technical characteristics of steel packaging within the value chain allow post-use material to be reintegrated at the chain's inception.</p> <p><strong>Keywords</strong>: Circular economy. Steel packaging. Circular supply chain. Barriers. Enablers.</p>2023-12-05T00:00:00-03:00Copyright (c) 2023 Revista Gestão da Produção Operações e Sistemashttps://revista.feb.unesp.br/gepros/article/view/2965Predicting satisfaction with democracy in Brazil considering data form an opinion survey 2023-12-26T16:17:18-03:00Douglas Martins de Souza Rosadouglasrosa@alunos.utfpr.edu.brBruno Samways dos Santosbrunosantos@utfpr.edu.brRafael Henrique Palma Limarafaelhlima@utfpr.edu.br<p><strong>Purpose</strong> <strong>–</strong> This article compared machine learning algorithms in the context of satisfaction with democracy in Brazil. The models were trained with data from the Latinobarómetro survey, a private non-profit institution.</p> <p><strong>Theoretical foundation –</strong> The Support Vector Classifier (SVC), Random Forest (RF), and Artificial Neural Networks (ANN) classification techniques were described, followed by evaluation metrics, such as accuracy, precision, recall, f1-score and the area under a receiver operating characteristic (auc-roc).</p> <p><strong>Methodology –</strong> The data set was cleaned and the questionnaire was reduced to variables related to the local democracy index (IDL). Then, attribute transformations were performed, hyperparameters were analyzed and subsets with different class balances were created to evaluate the performance of the classifiers in different scenarios. Also, the attributes that most contributed to satisfaction with democracy were analyzed.</p> <p><strong>Results –</strong> The best classifier was RF for the class of those dissatisfied with democracy, however, the ANN and SVC techniques obtained better results in the class of satisfied individuals. Evaluating the most important attributes for satisfaction with democracy, it was identified that they are related to the country's economic situation and political and governmental issues.</p> <p><strong>Research implications –</strong> The models created were mainly able to identify people dissatisfied with democracy. The most important variables in this context were economy performance, government, political positioning, and democracy. This indicates directions for future studies and enables the development of strategies to change the perception of dissatisfied individuals.</p> <p><strong>Originality/Value –</strong> Exploring data on democracy from the Latinobarómetro using machine learning techniques in the context of Brazil.</p> <p><strong>Keywords: </strong>Machine learning; Democracy; Classification; Satisfaction.</p>2023-12-05T00:00:00-03:00Copyright (c) 2023 Douglas Martins de Souza Rosa, Bruno Samways dos Santos, Rafael Henrique Palma Limahttps://revista.feb.unesp.br/gepros/article/view/2966Productivity and foreign direct investment in the services sector: an econometric analysis2023-12-26T16:17:16-03:00Juliano César Lopes Coimbrajulianocoimbra@estudante.ufscar.brAna Catarina Gandra de Carvalhoanacatarinagandra@gmail.comEduardo Polloni Silvaeduardopolloni1@gmail.comHerick Fernando Morallesherickmoralles@dep.ufscar.br<p><strong>Purpose</strong>: Our study seeks to measure the impact of Foreign Direct Investments (FDI) in the services sector on the productivity of municipalities in the state of São Paulo.</p> <p><strong>Theoretical framework</strong>: FDI in the services sector has become increasingly important for emerging economies due to the spillover effects, which can boost regional economic development.</p> <p><strong>Methodology/Approach</strong>: This study uses econometric modeling to measure the impact of services FDI at the municipal level in the state of São Paulo, the most FDI-intensive region in Brazil. To do so, this study employs an unbalanced panel of data that includes all FDI-receiving municipalities in the state between 2010 and 2016.</p> <p><strong>Findings</strong>: Our results point to a positive relationship between FDI in services sectors and municipal productivity.</p> <p><strong>Research, practical & social implications</strong>: This study outcomes offer valuable perspectives for the formulation of public policies aimed at attracting foreign investments. They also have important implications for the service sector and could be a reference for future studies on the subject.</p> <p><strong>Originality/ Value</strong>: This study addresses FDI in emerging countries, an important discussion given the impact of this type of investment on economic development and social indicators. In addition, this paper expands the FDI literature beyond the manufacturing sector.</p> <p><strong>Keywords</strong>: Foreign Direct Investment; Foreign Direct Investment in Services; Spillovers; Productivity.</p>2023-12-05T00:00:00-03:00Copyright (c) 2023 Juliano César Lopes Coimbra, Ana Catarina Gandra de Carvalho, Eduardo Polloni Silva, Herick Fernando Moralleshttps://revista.feb.unesp.br/gepros/article/view/2983Value co-creation between coworking spaces and startups in different stages of development2024-01-07T12:44:26-03:00Giuliana Barajasgiuliana_barajas@usp.brAndré Leme FleuryAndreleme.fleury@gmail.com<p><strong>Purpose – </strong>This study identified, characterized, and evaluated the relevance of the services provided by Coworking spaces considering the different stages in the evolution of a startup.</p> <p><strong>Design/methodology/approach – </strong>A narrative literature review was conducted and the second phase of the research included the development of netnographic initiatives and the conduction of multiple case studies.</p> <p><strong>Findings – </strong>As a result, six categories of services were identified, comprehending 36 services, whose relevance varies considering the maturity level of the startup.</p> <p><strong>Originality/value – </strong>This research contributes to the literature by providing a systemic view of the state of practice of these services in the context of Coworking spaces.</p> <p><strong>Keywords - </strong>Coworking Space. Startup. Sharing economy. Co-creation. Digital transformation.</p>2024-01-07T00:00:00-03:00Copyright (c) 2023 Giuliana Barajas, André Leme Fleuryhttps://revista.feb.unesp.br/gepros/article/view/2988Investigating deep learning applications in computer vision for effective facial mask detection during the global covid-19 crisis2023-12-26T16:17:13-03:00Wiliam Regonewiliamregone@gmail.comLuciel Henrique de Oliveiraluciel@uol.com.br<p><strong>Purpose:</strong> This study aims to scrutinize the integration of deep learning algorithms within the sphere of computer vision, with a concentrated focus on proficiently detecting face mask usage amidst the global COVID-19 pandemic.</p> <p><strong>Theoretical Framework:</strong> The research is grounded in the theoretical underpinnings of deep learning, a branch of artificial intelligence, and its application in computer vision. It explores the advancements in machine learning algorithms capable of complex image processing and pattern recognition, essential for identifying face mask usage in various settings.</p> <p><strong>Methodology/Approach</strong>: The research adopts a methodological approach involving the design and development of a deep learning model. This model is trained on a diverse dataset encompassing images of individuals with and without face masks. Python, along with libraries such as OpenCV, Keras, and TensorFlow, forms the backbone of the implementation, facilitating the processing and analysis of image data.</p> <p><strong>Findings:</strong> The study's findings reveal that the developed model demonstrates a high degree of accuracy, with a 99% success rate in test image predictions, showcasing the effectiveness of deep learning in image recognition tasks. This underscores the model's proficiency in identifying face mask usage, a critical factor in controlling the spread of airborne viruses like COVID-19.</p> <p><strong>Research, Practical & Social Implications:</strong> This research contributes significantly to the field of computer vision, offering practical applications in public health monitoring and societal well-being. The model's ability to accurately detect face mask usage paves the way for enhanced pandemic management strategies and reinforces the role of technology in public health initiatives.</p> <p><strong>Originality/Value:</strong> This study innovates within existing research by applying deep learning in computer vision for addressing the COVID-19 crisis. It uniquely focuses on developing technological solutions for efficient and cost-effective monitoring of face mask usage, emphasizing prevention.</p> <p><strong>Keywords:</strong> Computer Vision, Convolutional Neural Network, Face Mask Detection.</p>2023-12-26T00:00:00-03:00Copyright (c) 2023 Wiliam Regone, Luciel Henrique de Oliveirahttps://revista.feb.unesp.br/gepros/article/view/2997Industrial and service marketing strategies: conceptual framework to analyze the impacts of B2B relationship in CNC machines segment2023-12-26T16:17:11-03:00Ricardo Veloso Ribeiroveloso-ricardo@hotmail.comÉderson Luiz Piatopiato@ufscar.brMárcio Lopes Pimentapimenta@ufu.brMarcelo Fodramarcelo.fodra@ufu.br<p><strong>Purpose</strong>: The objective of this study is to propose a conceptual framework on the relationship between the strategic elements of service marketing and industrial marketing elements.</p> <p><strong>Methodology/Approach</strong>: A multi-case study was conducted on four multinational manufacturing companies of machinery and equipment, leaders in the segment in which they operate, and nine business customers, with full participation of 29 professionals. The research was developed analyzing the services’ marketing strategies and their impact on the relationship, commitment, trust, price, cooperation and brand value, from the perspective of manufacturers and client companies.</p> <p><strong>Findings</strong>: The results showed that replacement items prices act directly on the relationship and the perception of the manufacturer's commitment to customers. Commitment and trust can be achieved through transparent and accurate communication, generating greater cooperation between the parties, which contributes to the long-lasting relationship.</p> <p><strong>Research limitations</strong>: The limitations of this study are the reduced number of buyers, in addition to the difficulties of access to large factories.</p> <p><strong>Practical implications</strong>: The study explores the concepts of marketing strategies and marketing B2B. This research proposes a framework on the relationship between the strategic elements of service marketing and industrial marketing elements.</p> <p><strong>Originality/ Value</strong>: There are few academic studies that demonstrate the influence of marketing strategies services in industrial exchanges (B2B). This paper developed a conceptual framework on the relationship between the strategic elements of service and industrial marketing elements, offering nine propositions for future studies.</p> <p><strong>Keywords</strong>: Service Marketing Strategy; Product-Service System (PSS); B2B relations; Industrial Marketing.</p>2023-12-26T00:00:00-03:00Copyright (c) 2023 Ricardo Veloso Ribeiro, Éderson Luiz Piato, Márcio Lopes Pimenta, Marcelo Fodrahttps://revista.feb.unesp.br/gepros/article/view/2998Low-carbon initiatives in the pulp and paper industry and the contributions to the carbon market in Brazil: an analysis of sustainability reports2023-12-26T16:17:08-03:00Nayra Vasiulis Ferreira Rodriguesnayra.rodrigues@unesp.brMarina Badiale Silveiramarina.badiale@unesp.brDaiane Freitas Camargo Vazdaianevaz@ufscar.brPaula de Camargo Fiorinipaula.fiorini@unesp.br<p>Purpose: This paper analyzes the low-carbon initiatives of Brazilian pulp and paper companies, highlighting their relevance to the national carbon market.<br />Methodology/Approach: The adopted method consists of documentary research, using secondary data from sustainability reports and institutional websites of the pulp and paper companies studied. The study analyzed the five largest companies in the sector in Brazil. <br />Findings: The pulp and paper companies analyzed adopt low-carbon practices, such as emission inventory, eco-efficient operations, replacement of fossil fuel-based products, sustainable products, and biomass utilization. In the carbon market, they operate through certifications, carbon sequestration projects, and credit sales.<br />Research, practical & social implications: The study provides a detailed analysis of the decarbonization strategies adopted by companies in the pulp and paper sector, establishing a robust theoretical basis for understanding low-carbon economy practices.<br />Originality/ Value: By demonstrating paths to sustainability, this work offers guidelines for companies within and outside the pulp and paper sector, driving the adoption of more environmentally friendly practices.<br />Keywords: low-carbon economies; carbon-neutral companies; carbon market; net-zero emissions practices.</p>2023-12-26T00:00:00-03:00Copyright (c) 2023 Nayra Vasiulis Ferreira Rodrigues, Marina Badiale Silveira, Daiane Freitas Camargo Vaz, Paula de Camargo Fiorinihttps://revista.feb.unesp.br/gepros/article/view/2827The influence of project management on the performance of projects to implement procedural improvements: A multiple case study.2023-12-26T16:17:31-03:00Manoela Pastor dos Santosmanoelapassan@yahoo.com.brMarly Monteiro Carvalhomarlymc@usp.brCaio Senna do Amaralcaio.amaral@basf.comFernando Tobal Berssanetifernando.berssaneti@usp.br<p><strong>Purpose</strong> – Project management is well established in the literature as a useful methodology for planning, organizing, monitoring projects in order to ensure its completion. Improvement projects are internal initiatives within an organization that can originate from different sources, especially from the search for continued improvement. </p><p><strong>Theoretical framework – </strong>Within this context, the research will seek to understand what are the benefits and influences of Project Management when applied to these types of projects, using as a research method a multiple case study in two companies, in units in Brazil and the United States, in which interviews were conducted with professionals directly involved improvement projects within the organization. </p><p><strong>Design/methodology/approach </strong>– The data from the recorded interviews were transcribed, organized, grouped, compared and analyzed and the discussions and results are presented in the present study. </p><p><strong>Findings </strong>– Relevant findings are that Project Management, at first, provides companies with guidance on how to plan their improvement projects to better execute them, but none of the evaluated companies showed homogeneous adoption.</p><p><strong>Research, Practical & Social implications</strong> - Some of the limitations found in the present study are that only two companies of specific branches were evaluated.</p><p><strong>Originality/value </strong>– This article will seek to investigate what is the influence of the application of the project management methodology on the performance of procedural improvement projects, from its definition, to its planning, execution and observation of the results arising from the practice.</p><p><strong>Keywords - </strong>Project Management, Performance, Results, Processes and Improvement Projects.</p>2023-01-17T00:00:00-03:00Copyright (c) 2023 Revista Gestão da Produção Operações e Sistemashttps://revista.feb.unesp.br/gepros/article/view/2947Mapping the social aspect of GSCM and SSCM: a proposed agenda for future research2023-12-26T16:17:25-03:00Fernanda Martinez Delgadofernanda.delgado@unesp.brClaudia Gomes de Aragãoclaudia.aragao@unesp.brAdriano Alves Teixeiraadriano.a.teixera@unesp.brBarbara Stolte Bezerrabarbara.bezerra@unesp.br<p><strong>Objetivo</strong> – Identificar como é tratada a investigação da dimensão social nas pesquisas GSCM e SSCM e propor uma agenda de pesquisa para a integração da dimensão social da GSCM e SSCM.</p> <p><strong>Referencial teórico </strong>– A pesquisa trata do aspecto social do triple bottom line, teoria idealizada por John Elkington, para identificar como o tema é tratado nas pesquisas GSCM E SSCM.</p> <p> <strong>Desenho/metodologia/abordagem</strong> – Este estudo adotou uma revisão sistemática da abordagem da literatura para examinar a literatura que integra o GSCM e o SSCM com foco no aspecto social, com base em critérios e análise de estudos publicados adaptados de Tranfield <em>et al</em>. (2003).</p> <p><strong>Descobertas</strong> - A pesquisa contém um resumo dos trabalhos encontrados e uma categorização que define o estado da arte sobre o assunto. A análise corrobora que China, Índia e países europeus são os países que mais investigaram e produziram artigos de GSCM e SSCM, observando o aspecto social em suas edições. Os estudos quantitativos estão explorando a sustentabilidade em seu tripé econômico, ambiental e social em conjunto. A pesquisa em desempenho social ainda não é especializada e mensurar esse tipo de desempenho em uma organização é muito complexo. Estudos que abordam questões sociais são escassos, e ainda há muitas lacunas a serem preenchidas na investigação da dimensão social em GSCM e SSCM.</p> <p><strong>Pesquisa, implicações práticas e sociais</strong> – Como implicações teóricas, a pesquisa apresenta uma delimitação do estado da arte sobre questões sociais quando os temas GSCM E SSCM são trabalhados em conjunto. Por implicações práticas e gerenciais, serve como um guia para a consulta das melhores práticas sociais a serem adotadas pelas empresas.</p> <p><strong>Originalidade/valor</strong> – As pesquisas trabalham o aspecto social entre os temas GSCM e SSCM de forma conjunta, sendo escassos estudos que abordem questões sociais, contribuindo para a área de gestão empresarial.</p> <p><strong>Palavras-chave</strong> - GSCM, SSCM, Sustentabilidade, Desempenho social, Questões sociais, Aspectos sociais.</p>2023-02-06T00:00:00-03:00Copyright (c) 2023 Revista Gestão da Produção Operações e Sistemashttps://revista.feb.unesp.br/gepros/article/view/2951Organizational performance assessment in the hotel industry: a systematic review2023-12-26T16:17:23-03:00Rodrigo Schons Arenhartrodrigoschonsarenhart@gmail.comAdriano Mendonça Souzaamsouza.sm@gmail.comRoselaine Ruviaro Zaninirrzanini63@gmail.com<p><strong>Objetivo: </strong>este estudo tem como objetivo analisar como a hotelaria utiliza dados quantitativos para avaliar seu desempenho organizacional.</p> <p><strong>Delineamento/Metodologia/Abordagem: </strong>uma revisão sistemática (RS), com análise descritiva e informações críticas, é conduzida para desenvolver uma visão holística do tema e oferecer direções futuras de pesquisa.</p> <p><strong>Resultados: </strong>a revisão apresentou dados descritivos e temáticos, abrangendo trabalhos de eficiência ambiental, desempenho financeiro, análise social e medida global de desempenho na indústria hoteleira. O artigo mostra os principais tópicos/indicadores de pesquisa sobre avaliação de desempenho hoteleiro e propõe um caminho de pesquisa mais abrangente.</p> <p><strong>Implicações de pesquisa, práticas e sociais: </strong>as descobertas contribuem para os gestores de hotéis com soluções presentes em estudos científicos relevantes e com pesquisadores que apresentam lacunas de pesquisa nas principais áreas.</p> <p><strong>Originalidade/Valor: </strong>a revisão mostra o potencial para novas pesquisas em três áreas principais (econômica, ambiental e social). Além disso, uma importante e promissora área de pesquisa é apresentada: entender o papel de cada potencial componente no desempenho global dos hotéis.</p> <p><strong>Palavras-chave: </strong>Hotéis; Desempenho Organizacional; Revisão sistemática.</p>2023-02-10T00:00:00-03:00Copyright (c) 2023 Revista Gestão da Produção Operações e Sistemashttps://revista.feb.unesp.br/gepros/article/view/2941Customer behavioral variables: a study in small and medium-sized commercial companies2023-12-26T16:17:27-03:00Claudio Sonaglio Albanoclaudioalbano@unipampa.edu.brEvelise Pereira Ferreiraeveliseferreira@unipampa.edu.brFernanda Gobbi de Boer Grabinfernandagarbin@unipampa.edu.brYura José Caldeira da Silvayurasilva.aluno@unipampa.edu.br<p><strong>Objetivo </strong>– O presente estudo tem como objetivo geral identificar as variáveis comportamentais de clientes de pequenas e médias empresas comerciais.</p> <p><strong>Desenho/Metodologia/Abordagem </strong>– Esta pesquisa caracteriza-se como qualitativa, na qual foi realizado um levantamento bibliográfico e entrevistas com gestores para atingir o objetivo. A pesquisa bibliográfica consistiu em uma busca nos anais de todos os Encontros Nacionais de Engenharia de Produção, identificando trabalhos que abordassem o comportamento dos clientes. Em relação às entrevistas, foi aplicada a metodologia Delphi com gestores de pequenas e médias empresas comerciais.</p> <p><strong>Resultados </strong>– Após a realização da pesquisa bibliográfica, foram encontradas um total de cinquenta e oito variáveis comportamentais que podem influenciar a decisão de compra dos clientes. Com a aplicação da pesquisa <em>Delphi</em>, foi possível validar as variáveis comportamentais encontradas na pesquisa da literatura e agrupá-las, por meio de consenso entre os gestores. A pesquisa proporcionou identificar quais variáveis comportamentais são mais citadas/valorizadas pelos clientes. Após, os gestores puderam mensurar quais as mais importantes variáveis em seus segmentos e agrupar as mesmas. Os resultados têm potencial para suportar novas estratégias, visando apoiar os gestores em seu processo de tomada de decisão.</p> <p><strong>Originalidade/Valor </strong>– O trabalho proporcionou um amplo conhecimento sobre os diversos fatores e variáveis que podem influenciar no comportamento dos clientes de pequenas e médias empresas comerciais. Além disso, para validar as variáveis encontradas na literatura, aplicou-se a metodologia <em>Delphi</em> por meio de entrevistas realizadas com gestores de empresas, onde foi possível obter consenso entre as variáveis comportamentais, conforme a opinião dos gestores.</p> <p><strong>Palavras-chave </strong>– comportamento do cliente, variáveis comportamentais, pesquisa bibliográfica, método Delphi, pequenas e médias empresas.</p>2023-02-06T00:00:00-03:00Copyright (c) 2023 Revista Gestão da Produção Operações e Sistemashttps://revista.feb.unesp.br/gepros/article/view/2939Photovoltaic solar energy and sustainability in higher education institutions: a multiple case study2023-12-26T16:17:29-03:00Cícero Allan Barbosa Soaresallanrede@gmail.comJeniffer de Nadaejeniffer.nadae@unifei.edu.brDiego Coelho do Nascimentodiego.coelho@ufca.edu.brPaulo Renato Alves Firminopaulo.firmino@ufca.edu.brSandra Naomi Moriokasandra.morioka@academico.ufpb.br<p><strong>Objetivo:</strong> identificar quais Instituições de Ensino Superior (IES) na Região Metropolitana do Cariri (RMC) usam energia solar fotovoltaica, analisar as ações de sustentabilidade praticadas pelas IES, correlacionando com os Objetivos de Desenvolvimento Sustentável (ODS).</p> <p><strong>Desenho/metodologia/abordagem:</strong> estudo de caso, sendo a fonte de dados secundários e a técnica de análise dos dados é a bibliográfica e documental.</p> <p><strong>Resultados: </strong>quatro IES fazem uso da energia solar fotovoltaica (22,22%) na RMC de um total de 18 IES, revelando predominância das IES públicas (75%) em relação às privadas (25%). Os sistemas são relativamente novos, tendo sido instalado nos últimos cinco anos. O payback simples médio encontrado de 4,9 anos. Em outras universidades no mundo, o estudo mostrou que esse prazo varia de 3 a 14,29 anos. A geração energética média mensal vai de 18.000 kWh a quase 115.000 kWh. O Objetivo de Desenvolvimento Sustentável 7 é observado em todas as IES do estudo, sendo que 1 das IES apresenta ações em todos os ODS.</p> <p><strong>Pesquisa, implicações práticas e sociais: </strong>Os resultados revelaram que a motivação maior na implantação da energia solar fotovoltaica nestas IES é a questão ambiental e social, e não a econômica, revelando ainda a predominância das IES públicas frente às IES privadas. Por ser uma região com potencial elevado para o uso de energias renováveis, o resultado encontrado se propõe ainda a incentivar o debate entre as demais IES identificas no estudo, para que as mesmas venham a adotar esta solução.</p> <p><strong>Originalidade / valor:</strong> as IES têm uma capacidade enorme para exercer influência positiva na sociedade, sendo um elo entre a pesquisa, a prática e a difusão do conhecimento. A RMC possui uma relevante estrutura educacional, com 18 IES, podendo contribuir significativamente para atender aos ODS. O artigo apresenta a estrutura e os impactos da adoção de ações de sustentabilidade nestas IES.</p> <p><strong><em>Palavras-chave</em></strong><strong>:</strong> Desenvolvimento Sustentável; Universidades; Energias Renováveis; ODS.</p> <p> </p>2023-02-06T00:00:00-03:00Copyright (c) 2023 Revista Gestão da Produção Operações e Sistemas