Avaliação da maturidade do planejamento de vendas e operações em uma indústria de injeção plástica

Barbara de Oliveira Durrer; Karoline Guedes; Bruna Maria Gerônimo; Beatryz de Almeida Alcantara

doi:10.15675/gepros.3056

Autores

Barbara de Oliveira Durrer State University of Maringá https://orcid.org/0009-0006-8185-5255
Karoline Guedes State University of Maringá https://orcid.org/0000-0002-6956-7473
Bruna Maria Gerônimo State University of Paraná https://orcid.org/0000-0001-9078-3325
Beatryz de Almeida Alcantara Federal Technological University of Paraná https://orcid.org/0009-0009-0436-8391

DOI:

https://doi.org/10.15675/gepros.3056

Palavras-chave:

S&OP, Avaliação da maturidade, Indústria

Resumo

O estudo analisou a maturidade do processo de Sales and Operations Planning (S&OP) em uma indústria de injeção plástica localizada em Maringá–PR, com o objetivo de identificar oportunidades de melhoria e fortalecer o alinhamento estratégico e funcional. A pesquisa fundamentou-se em revisão da literatura sobre S&OP e modelos de maturidade, com ênfase na integração entre oferta e demanda. Adotou-se o método de estudo de caso, com coleta de dados por meio de entrevistas, questionários, reuniões gerenciais e análise qualitativa, comparando os achados empíricos ao referencial teórico. Os resultados indicaram que o S&OP apresenta potencial como ferramenta de gestão integrada, evidenciando o nível de maturidade do processo, pontos de melhoria e avanços na comunicação interfuncional e no alinhamento estratégico-operacional. O estudo contribui com subsídios práticos para a evolução do S&OP em contextos industriais, destacando sua aplicação no setor de injeção plástica.

Referencial Teórico: O estudo fundamenta-se em uma revisão de literatura sobre conceitos de Sales and Operations Planning (S&OP) e modelos de maturidade aplicáveis ao processo, com foco na integração entre oferta e demanda e na sinergia entre áreas funcionais dentro das organizações.

Metodologia/Abordagem: O trabalho utiliza o método de estudo de caso, com coleta de dados por meio de reuniões com a Gerência Industrial e a Auditoria de Processos, entrevistas, questionários e análise qualitativa. Os dados empíricos foram comparados ao referencial teórico para avaliação do nível de maturidade do S&OP na empresa.

Resultados: Os resultados indicam que o S&OP tem potencial para ser uma ferramenta eficaz de gestão integrada. A análise revelou o nível de maturidade do processo na empresa e identificou pontos de melhoria, além de evidenciar ganhos na comunicação interfuncional e no alinhamento estratégico-operacional.

Contribuições, implicações práticas e sociais: O estudo contribui para o aprimoramento da gestão operacional, reforça a importância do S&OP como ferramenta de integração organizacional e fornece subsídios práticos para a evolução do processo em empresas industriais. Socialmente, melhora a coordenação entre áreas, impactando positivamente a competitividade empresarial.

Originalidade/Valor: A pesquisa se destaca por aplicar um modelo de maturidade do S&OP em um contexto industrial específico, oferecendo uma análise prática e aprofundada, com foco na realidade brasileira e no setor de injeção plástica.

Biografia do Autor

Barbara de Oliveira Durrer, State University of Maringá

State University of Maringá (UEM), Maringá – Paraná (PR) – Brazil. Production Engineering and Business Consulting, focusing on operations, processes, indicators, and financial results. He is a Lean Six Sigma Green Belt, holds an MBA in Project Management, and uses tools such as Excel and Power BI to transform data into clear, analytical, and actionable information. Currently a Project Manager.

Karoline Guedes, State University of Maringá

State University of Maringá (UEM), Maringá – Paraná (PR) – Brazil. PhD student in Production Engineering, in the Postgraduate Program in Production Engineering at the Federal Technological University of Paraná – Ponta Grossa campus (UTFPR - PG). Master’s degree in Production Engineering from the Postgraduate Program in Production Engineering – PGP at the State University of Maringá - UEM. Graduate of the first class of the Production Engineering course at the Federal University of Paraná - Advanced Campus in Jandaia do Sul. Currently a Professor in the Production Engineering course at the State University of Maringá – UEM.

Bruna Maria Gerônimo, State University of Paraná

State University of Paraná (UNESPAR), Campo Mourão – Paraná (PR) – Brazil. She holds a degree in Production Engineering, with an emphasis in Agroindustry, from the State University of Maringá (2016). She has a specialization in Occupational Safety Engineering from the State University of Maringá (2018). She holds a Master’s degree in Urban Engineering from the State University of Maringá (2020). She holds a PhD in Production Engineering from the Federal Technological University of Paraná (2023). She was a T40 Professor at the State University of Maringá (2019-2023). Currently, she is an Adjunct Professor at the State University of Paraná – UNESPAR, Campo Mourão Campus.

Beatryz de Almeida Alcantara, Federal Technological University of Paraná

Federal Technological University of Paraná (UTFPR), Ponta Grossa – Paraná (PR) – Brazil. PhD candidate in Production Engineering at the Federal Technological University of Paraná – UTFFPR – PG, Bachelor's and Master’s degree in Production Engineering from the State University of Maringá – UEM. Her research focuses primarily on the following themes: environmental management, cleaner production, sustainability, sustainable cities, smart cities, ISO 37120 and 37122.

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